Based on the client's needs, assignments are taken on a project, hourly, or retained basis.
New Product Development
Complete new product development services, from situation assessment through ideation and product launch, using The Innovation Funnel Method.
Portfolio Planning & Product Strategy
Defines the optimal product mix based on the client's corporate strategy and goals, supported by quantitative testing and the underlying extendability of the brand(s) involved.
Complete business plans are developed for new products identified for development.
Marketing plans for individual products or a complete portfolio. Plans can be developed in support of new product launches as well as existing products.
Enter New Markets
Based on your business objectives, we conduct a thorough market assessment, identify distribution opportunities, and develop the sales and marketing plan to support a successful product introduction.
Market Experience Includes:
Asia: China, Japan, Australia, India
Europe: UK, Germany, Italy, Spain, France,
emerging markets in eastern Europe
South America: Brazil, Argentina
North America: US, Canada, Mexico